Split testing, or A/B testing, is a method of measuring the effectiveness of different variables on a webpage.In short, Split testing is like conducting a science experiment to improve a website metric such as forms submitted, links clicked, or offers purchased.The terms Split testing and A/B testing are commonly used interchangeably.Split testing compares two completely different versions of a webpage with two distinct URLs to determine which page your site visitors respond to best.A/B testing compares a constant version of a page to an alternate version of the page with small, variable changes similar to the constant version. This type of testing uses the same URL for all visitors to identify what variables in a webpage perform best.
Split testing and A/B testing can improve your conversions, enhance your customer experience, and ultimately, provide insight into the performance of your site.
Nearly every aspect of a webpage can be Split tested. Even small, seemingly insignificant changes can, at times, yield surprising results. Some page elements that are typically tested include:
Calls to action: Button appearance, placement, and text
Copy and tone: Language, body content, and headlines
Step 1. Research: Take a look at competitors in your industry to determine areas that may be improved with Split testing.
Step 2. Hypothesis: Based on your reasoning and research, identify a possible explanation or conjecture to test. For example, Users aren’t sure where to locate your Sales Page on the homepage; if it were noticeably displayed on the header navigation menu, the conversion rate would increase.
Step 3. Identify the variable: Because a Split Test or A/B test is a form of scientific experiment, it must be done with proper control variables to be conclusive. Identify the variables you will test.
Step 4. Set your parameters: To determine the length of time and volume of visitors needed for you to conduct a reliable test, use an A/B Test Calculator like Optimizely. All the website elements outside of the variable being tested must be kept identical to yield valid results.
Step 5. Conduct your test: Use a Split testing tool, share your pages and measure results.
If you are looking to A/B test other areas of your site, Kajabi can support Split testing. Essentially, you’ll need to create two versions of a page.These two versions can then be sent out via email or linked to different social media campaigns.After a period of time, take a look at your Analytics to compare stats.
Copy the link to the original page:Then, paste the link into different social media campaigns or email contact segments. Repeat these steps to share the alternate version of your page.
After you have conducted the test over a period of time, check the conversion rate per page view.
Select the Analytics tab from your dashboard.
Then, select Page Views from the Analytics Overview page.
In the Page View report, take a look at your analytics to determine the effectiveness of both versions of your page. Use the Filters in the right sidebar to select specific pages to view:
