Shared features (KMA & BMA)
Both apps include:- Member access to courses, coaching, and private podcasts
- A refreshed course design with custom thumbnails
- Updated and natively integrated community experience
- Login to the app as an admin to manage the community as a founder/admin/moderator
- Magic-link login (or 6-digit code)
- Fully native comment integration
- Confetti celebrations for lesson completion
Kajabi Mobile App (KMA)
The Kajabi Mobile App is free and ready to use without setup. Apple App Store Google Play StoreCustomization options
- Select brand color (applies throughout the app)
- Update site icon
Functionality
- Members can access content as soon as they purchase
- Kajabi manages all app updates and maintenance
Setup & maintenance
- No setup required
- Members simply download the Kajabi App from the app store and log in
- Kajabi handles all updates automatically
Branded Mobile App (BMA)
The Branded Mobile App provides a fully customized app experience under your own brand.Customization options
- Brand colors throughout the app experience:
- Progress bars
- Lesson statuses
- Custom app icon, app name, app store description
- Custom screenshots
- Custom screens (welcome, onboarding carousel, links menu)
Additional functionality
- In-App Offers
- Push Notifications
- Variant screens for segments
- Custom widgets
- External purchase links (U.S. only)
- Full Admin Access via email
Setup & maintenance
- Requires Apple Developer, Google Developer, Google Cloud Accounts, and DUNS number
- Apple approval: 1–2 weeks
- Google approval: 6–8 weeks (closed testing)
- App submissions may be rejected, sometimes requiring Hero action
Comparison summary
| Feature | Kajabi Mobile App (KMA) | Branded Mobile App (BMA) |
|---|---|---|
| Cost | Free | $199/mo add-on (included in Pro plan) |
| Customization | Brand color, site icon | Full branding, custom screens, icons, screenshots |
| Additional Functionality | Admin login for community management | In-App Offers, Push Notifications, Variant screens, Custom widgets |
| Setup & Maintenance | No setup required, Kajabi handles all updates | Requires developer accounts, 1-8 weeks for approval |
| Best For | Heroes who want a quick, no-setup mobile experience | Heroes who want a fully customized app under their own brand |