Edit app store listings

The app store listing is the digital front door for a Branded App. Update what your audience sees when they search for the app on the Apple App Store and Google Play Store.

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What you can edit on app store listings

The app listing in the Apple App Store and Google Play Store is prime real estate—it’s where first impressions happen. For app store pages, you are able to edit:

• App name & description
• App icon & logo
• Screenshots
• Categorization, Metadata, & Keywords (Apple only)
• Support, terms, and privacy links
• Localization
• App Developer Name

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App name & description

What the app name is: The name of the app as it appears in the store and on users’ devices. Best practice: Keep it short, brand-relevant, and recognizable (e.g., “The Yoga Studio by Jane Doe”). Apple limits app names to 30 characters. Google allows up to 50. What the app description is: The overview of what the app offers, shown to potential users in both stores. Best practice: Speak directly to your ideal audience. Highlight transformation, benefits, and what they’ll unlock by downloading the app. Use short paragraphs, bullets, and a motivating tone. Learn How to Write an App Store Description for Your Branded Mobile App Apple: Only shows the first few lines unless the user expands it—make them count. Google: Includes a short (80-character) “Short Description” plus a full-length version. For Apple (iOS) you can update the app name and description with this article: How to Update your Brand Assets. Apple typically reviews app changes in 24-48 hours. For Google (Android) you can simply login to Google Play Console, click on the app, navigate to Grow Users, click on Store Presence, click on Store Listings, and edit the Default Store Listing to change the app name and description. Once you’ve made updates, you can click save and send the change for review. Google typically reviews changes in 24-48 hours.

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App icon & logo

What it is: The icon is the image that appears on the user’s phone and in the app store listing. The logo is what shows inside of the app. Best practice: Keep it simple, high contrast, and readable at small sizes. Often, your logo (or an abstract element of it) works best. You can update the app icon and logo with this article: How to Update your Brand Assets

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Screenshots

What it is: Visual previews of the app’s experience—these are front and center in the listing. Best practice: Use clean, branded screenshots that show real in-app features like:

• Welcome screen or homepage
• Course library or lesson view
• Community or discussion areas
• Coaching features (e.g., calendar, check-ins)

Use captions on screenshots to guide the viewer and reinforce value. You can update screenshots with this article: How to Update Your Branded App Screenshots

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Categorization, metadata, and keywords

What it is: Metadata that helps the app appear in search results in the App Store. Best practice: Think like your audience—what terms would they search to find an app like yours? Use relevant keywords, separated by commas (no spaces), and avoid duplicates.

• Primary & Secondary Category: Helps with store discoverability (e.g., Education, Health & Fitness)
• Keywords (Apple only): Search terms to help the app appear in App Store search results. Example: fitness,workouts,home yoga,coaching,wellness
• Tags (Google Play): Help with app classification

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For Apple (iOS)

1. Log in to App Store Connect Go to https://appstoreconnect.apple.com and sign in with your Apple Developer account.
2. Select the app From the My Apps dashboard, click on the app.
3. Choose or create a new version
   • Under the App Store tab, click on the app version currently in Prepare for Submission (or create a new version if you’re updating).
   • If no version is available for editing, you’ll need to click the blue + button to create one. Type in the next version number up from the current live version number.
4. Scroll to the Keywords section In the version details, find the Keywords field.
5. Edit the keywords

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For Google (Android)

1. Log in to Google Play Console Go to https://play.google.com/console and sign in with the developer account.
2. Select the app On the dashboard, click the app you want to update.
3. Navigate to Store Settings In the left-hand menu, go to: Grow > Store Presence > Main Store Listing
4. Edit metadata fields Update any of the following fields:
   • App Name (max 30 characters): The title shown on the app’s store listing.
   • Short Description (max 80 characters): A quick value-packed summary that appears in search results.
   • Full Description (max 4,000 characters): A more detailed overview of the app’s features, benefits, and unique value.
   • Graphic Assets (scroll down): Add or update screenshots, promo video links (YouTube), and the app icon.
5. Save and submit Click Save at the top-right. Then go to Publishing overview to submit changes for review (if required).

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Support, terms & privacy info

You can update links with this article: How to Update your Brand Assets or Terms and Privacy Links

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Localization (Optional)

Localization means adapting the app’s listing to different languages and regions, so people around the world can find, understand, and engage with the app—in their native language. This includes:

• Translated app name
• Custom screenshots
• Region-specific descriptions and keywords
• Localized date, time, number, and currency formats (in-app)

Apps with localized listings often get significantly higher downloads in non-English-speaking markets.

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Edit localization

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For Apple (iOS)

1. Log in to App Store Connect → https://appstoreconnect.apple.com
2. Select My Apps > Click on the app
3. Under App Information, click + Add Localization
4. Choose a language (e.g., Spanish, French, Japanese)
5. Enter localized versions of:
   • App name
   • Subtitle
   • Keywords
   • Description
   • Promotional Text
6. Upload localized screenshots (optional but impactful)
7. Click Save and repeat for each language you’d like to support

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For Google (Android)

1. Log in to Google Play Console → https://play.google.com/console
2. Select the app
3. Navigate to Store Presence > Main Store Listing
4. On the top right, click Add translations
5. Choose from:
   • Machine translation (free)
   • Professional translation (paid via Google partner)

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Update the app developer name

Below are the exact steps for updating the Developer Name in both the App Store (Apple) and Google Play Console (Android).

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For Apple (iOS)

1. Check the account type
   • If you have an Individual account, the personal name will appear as the developer name.
   • If you want a business name to display, you must have an Organization Account.
2. Contact Apple Support If you’re switching from an individual to an organization account, contact Apple Support to help migrate the app(s): Contact Apple Developer Support

Once approved, the organization name will appear as the developer on the App Store.

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For Google (Android)

1. Login to Google Play Console https://play.google.com/console
2. Open Developer Account settings In the left menu, click: Developer Account > Account Details
3. Edit Developer Name
   • Find the Developer Name field
   • Enter the updated name (business, brand, or personal—your choice)
4. Save changes Click Save at the bottom of the screen.

The developer name will appear on the app’s store listing shortly after you save.