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Google asks a series of questions after the closed beta questionnaire period has been completed. Use the suggested answers below as a starting point — they can be changed to better fit your business.

About the closed test

Question: How did you recruit users for your closed test? For example, did you ask friends and family, or use a paid testing provider?

Answer: In addition to paying for a service that runs QA and beta testing on the app before it goes live, we also asked some of our existing customers to install and run the app: Recruit users

Question: How easy was it to recruit testers for your app?

Answer: Easy Easy selection

Question: Describe the engagement you received from testers during your closed test

Answer: There was no broken functionality reported, overall. Additionally, customers were able to consume the content without issues: Engagement description

Question: Provide a summary of the feedback that you received from testers. Include how you collected the feedback.

Answer: My customers reported a need for cleaner webview navigation. This feedback was reported by multiple users via a community: Feedback summary

About the app

Question: Who is the intended audience of your app?

Answer: My audience consists of like-minded individuals who : Intended audience

Question: Describe how your app provides value to users.

Answer: My app allows my customers to consume course content on the go and track their progress within the app: App value

Question: How many installs do you expect your app to have in your first year?

Answer: Make your best estimate: Expected installs

Production readiness

Question: What changes did you make to your app based on what you learned during your closed test?

Answer: No changes were required, but our roadmap was updated: Changes made

Question: How did you decide that your app is ready for production?

Answer: The app was ready to be used as intended: Production readiness