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What happens to dripped content if a customer cancels and repurchases?
When a customer cancels and repurchases, their drip start date resets to the repurchase date.
If a customer cancels their subscription and repurchases the same Product, their Start Date resets to the date of their repurchase. Dripped content then begins from the new Start Date.
To have customers maintain their original Start Date after a repurchase, manually reset their Start Date in their Contact Profile.
Learn to change a customer’s Start Date.