Contact exclusion is designed to proactively protect and improve the health of your mailing list and sender reputation to ultimately strengthen your email deliverability.
With Contact Exclusion, Kajabi analyzes your contacts and flags high-risk, inactive email addresses or contacts that have not engaged with 25 or more emails and excludes them from receiving your marketing emails.
If a high-risk contact is added to your site, but they visibly engage with your emails they will not be excluded from receiving your marketing emails.
Note: Excluded contacts are not removed from your site, but will no longer receive your marketing emails.
FAQs
What does excluded mean
Excluded contacts are email addresses that have subscribed to your marketing emails, but are identified as high-risk and inactive.
If a contact has not engaged with 25 or more marketing emails they will be excluded from your list.
Kajabi excludes contacts that are high-risk and inactive from receiving your marketing emails to protect your sender reputation and improve your email deliverability.
Learn more
Excluding contacts protects your sender reputation and helps you maintain a healthy mailing list to ensure that your emails are landing in your recipients’ inboxes.
Learn more about sender reputation
If high-risk and inactive contacts receive your marketing emails you are at risk of being flagged for spam. This may result in more emails ending up in your recipients’ spam folder, and worse, can severely impact your sender reputation if a high-risk or inactive email address is a spam trap.
Learn more about spam traps
Your excluded contacts will be marked as “Excluded” in the Email Marketing Status column of your Contacts tab.
With the exclusion status, you can easily filter and segment your Excluded contacts to quickly preview your list of Excluded contacts.
Learn more
How are marketing emails affected by exclusions
Excluded contacts are excluded from receiving your marketing emails.
This includes email broadcasts, email sequences, and event emails.
Because excluded contacts cannot receive your marketing emails, they will not impact your email statistics.
Additionally, any excluded contacts subscribed to an email sequence or registered to an event will not receive any future emails.
Although your excluded contacts will be excluded from receiving your marketing emails, they will remain in your Contacts tab and if they are registered to an event, will remain registered to your event, but will not receive any event emails.
Can an exclusion be reversed
An exclusion cannot be reversed. Contact exclusion is permanent. 
