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Overview

Cart abandonment happens when a customer begins the checkout process but leaves before completing their purchase. With Kajabi’s cart abandonment email feature, you can automatically send follow-up emails to these customers, encouraging them to return and complete their order. Recovering abandoned carts is one of the most effective ways to increase your revenue without acquiring additional traffic.

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Enable cart abandonment emails

To set up cart abandonment emails:
  1. Open the Settings tab from your Dashboard.
  2. Click Checkout Settings.
  3. Locate the Cart Abandonment section.
  4. Toggle on Enable Cart Abandonment Emails.
  5. Configure your email timing and content.
  6. Click Save to activate.
Cart abandonment settings
Note:Cart abandonment emails require the 2018 checkout. If you’re using the 2016 checkout, you’ll need to update to access this feature.

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Customize the cart abandonment email

To edit your cart abandonment email template:
  1. Open the Marketing tab from your Dashboard.
  2. Click Emails.
  3. Select Cart Abandonment from the email templates.
  4. Customize the subject line, content, and design.
  5. Use merge fields to personalize the email with customer and product details.
  6. Click Save to apply your changes.
Cart abandonment email template

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2018 checkout vs 2016 checkout templates

The cart abandonment email templates differ depending on your checkout version:

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2018 checkout template features

  • Dynamic product information automatically pulled from the abandoned cart
  • Direct checkout links that return customers to their exact cart
  • Order summary display showing what they left behind
  • Mobile-optimized design for better engagement

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2016 checkout limitations

The 2016 checkout does not support cart abandonment emails. To use this feature, update to the 2018 checkout in your Checkout Settings.

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Best practices for cart abandonment emails

  • Send promptly - emails sent within 1-3 hours have the highest recovery rates
  • Create urgency - remind customers that their cart may not be saved indefinitely
  • Address objections - include testimonials or guarantees to overcome hesitation
  • Keep it simple - focus on one clear call-to-action to complete the purchase
  • Consider a series - send 2-3 emails over 24-72 hours for maximum impact

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FAQs

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How soon after abandonment is the email sent?

You can configure the timing in your cart abandonment settings. Most Heroes find that sending the first email 1-3 hours after abandonment yields the best results.

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Can I send multiple cart abandonment emails?

Yes, you can set up a sequence of cart abandonment emails. A common approach is to send three emails: one within hours, one the next day, and a final reminder 2-3 days later.

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Do cart abandonment emails work for all payment types?

Cart abandonment emails work for all Offers using the 2018 checkout, regardless of payment type (one-time, subscription, or payment plan).

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What if the customer completes their purchase before receiving the email?

Kajabi automatically suppresses cart abandonment emails for customers who complete their purchase, so they won’t receive unnecessary follow-ups.

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Can I include a discount in my cart abandonment email?

Yes, many Heroes include a limited-time discount code in their abandonment emails to incentivize completion. You can create a coupon code and include it in your email template.