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Double Opt-In requires your subscribers to confirm their subscriptions via email before triggering any emails you may have set up with your Form. This setting improves both deliverability and lead quality and helps you on your path to GDPR compliance.

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Double opt-in

A Double Opt-In automatically sends a confirmation email to the address submitted on the Form: Double opt-in confirmation email This email prompts your Form submitter to confirm their intention to subscribe and receive your sales and marketing emails before triggering any emails you may have set up with your Form. After the Form submitter has confirmed their intention to subscribe, they can begin receiving your email campaigns until unsubscribed. Learn to view your contact Subscription Status

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Benefits of double opt-in

When a lead confirms they want to remain a contact on your list, it shows they are interested in your business and will have a much higher likelihood of becoming a customer. Making a Double Opt-In a requirement also reduces the chances of your marketing emails being flagged as spam and can help you comply with various laws (e.g., the GDPR).
Note: By default, Forms are set up as a Double Opt-In. Learn to enable and disable Double Opt-Ins for your Forms below.
With a Double Opt-In Form, your contacts are added to your Contacts tab after confirming their desire to subscribe through the confirmation email. If you choose to disable the Double Opt-In, contacts are added to your Contacts tab upon completion of the Form. This is considered a single opt-in, as contacts are not required to confirm their subscription.

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Enable or disable Double Opt-In

  1. Open the Marketing tab from your Dashboard.
  2. Select Forms.
  3. Create a Form or edit an existing one.
  4. Select Double Opt-In (Recommended) to enable or select Single Opt-In to disable.
  5. Configure any additional opt-in settings if applicable.
  6. Click Save to keep and apply your changes:

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Customize Double Opt-In confirmation

Customize your Double Opt-In confirmation email and confirmation page by configuring your Double Opt-In Additional Option settings.
  1. Open the Marketing tab from your Dashboard.
  2. Select Forms.
  3. Click the Form you wish to edit or create a Form.
  4. Select Double Opt-In (Recommended).
  5. Enable your desired Additional Options settings:
    • Select Send custom confirmation email to new contacts to craft a custom email to encourage your Form submitters to confirm their intent to subscribe to your marketing emails. If the setting is left unselected, your Form submitters receive the default Double Opt-In email template.
    • Select Redirect contacts to custom confirmation page to design a custom confirmation page that displays after they have confirmed their desire to subscribe to your marketing emails. If left unselected, your Form submitters receive the default confirmation page.
  6. Click Save to keep and apply your changes:
Double opt-in customizations

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Default Double Opt-In email

If you choose to send the default Double Opt-In email after a contact submits a Double Opt-In Form, they receive the default Double Opt-In email template sent by your site: Default double opt-in email
Note: You can edit the default Double Opt-In email from the Email Templates section in your Settings tab.