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The Offer Purchases Over Time report displays offer purchase quantities and gross revenue over time, tracking all completed purchases including free pricing types, 100% discounted purchases, and trial subscriptions. Purchase counts reflect the original transaction date regardless of trial periods, with revenue showing $0 for trial-only purchases or the setup fee amount when applicable. The report provides breakdowns for 1st versus returning purchases. This report is most useful for:
  • Tracking overall offer purchase activity
  • Measuring the revenue impact of first purchases versus returning purchases
  • Understanding performance by pricing type

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Data presented in this report

Offer Purchases Report

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Visual charts

  • Offer Purchases Over Time (line chart): Displays the total quantity and gross revenue of purchases over time
  • Purchase Quantity (donut chart): Breaks down purchases by a customer’s first purchases versus returning purchases
  • Purchase Gross Revenue (donut chart): Breaks down gross revenue by first purchases versus returning purchases

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Data table

  • Interval: The specific interval period (day, week, month, or year) across the time range selected
  • Gross revenue: The total gross revenue earned from those purchases at the time of purchase
  • First purchases quantity: The number of purchases made by new customers
  • Returning purchases quantity: The number of purchases made by returning customers
  • Total quantity: The total number of offers purchased

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How to use this report

You can customize the data displayed in the report using several controls.
  • Time range: Filter payments by period (e.g., last 7 days, last 30 days, custom date range)
  • Interval: Choose how the data is grouped within the selected time range (Day, Week, Month, Year)
  • Offer selection: Choose whether to view data for multiple offers or a specific offer
  • First purchases only: Limit the report to first purchases only
  • Currency selector: View stats in your preferred currency
  • Comparison: Compare current results against a past period

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Export information

When you export the Offer Purchases Over Time report, the resulting file will include the same columns and reflect any filters you have applied. This ensures the data in the export matches what is displayed in the report:
  • Date
  • Total quantity
  • Gross revenue
  • First purchases quantity
  • First purchases gross revenue
  • Returning purchases quantity
  • Returning purchases gross revenue
  • Currency

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FAQs

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What does the First Purchases Only filter do?

This filter limits the entire report and export to show only revenue and quantities from first purchases over the specified date range.

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How are First Purchases defined?

First purchases represent purchases made by customers who have not purchased an offer from your site before. Offer grants do not count as purchases.

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What happens if a new customer has purchased multiple offers within the date range?

If a new customer has purchased twice in the date range, their First purchase will be attributed as a “First Purchase”, and their subsequent purchases will be attributed to “Returning purchases”. This report may classify a single customer in each if they join your site within date range you select.

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Are Free and Trial purchases included in this report?

Yes, purchases that are Free or include a Trial period are classified as a Purchase in this report.