Maintain a clean email list
Maintaining a clean email list ensures that you are sending emails to active, interested subscribers. This reduces the chances of your emails being marked as spam. To maintain a clean email list:- Regularly update your list — Remove any inactive subscribers and use re-engagement campaigns to stimulate unengaged contacts. Learn how Kajabi helps you maintain your email list.
- Use Double Opt-In — This ensures that your subscribers genuinely want to receive your emails.
- Sender Reputation Guide — Improve your sender reputation and increase your email deliverability rates.
Craft a compelling subject line
The subject line is the first thing your Newsletter recipient sees. A strong subject line creates a significant impact on your open rate. Consider the following when designing your subject line:- Be clear and concise — Avoid using spammy words like “free” or “urgent”
- Keep it under 50 characters — Shorter subject lines perform better and are less likely to be truncated
- Personalize when possible — Use the subscriber’s name or tailor the subject to their interests
Optimize email content
Engaging content keeps your subscribers interested and increases interaction with your email, improving overall deliverability. Tips for optimizing email content:- Provide valuable content — Ensure your emails offer value, whether it’s information, promotions, or updates
- Keep it mobile-friendly — A significant portion of users read emails on their mobile devices
- Balance text and images — Too many images can trigger spam filters. Aim for a 60:40 text-to-image ratio
- Use readable fonts and sizes — Stick to standard fonts like Arial or Times New Roman, and keep font sizes between 14-16px for body text
Pay attention to technical details
Technical aspects such as authentication and sending practices can significantly affect deliverability. Technical details to pay attention to:- Set up a custom email domain — Authenticate your brand and email by setting up a custom email domain. Learn to connect a custom email domain.
- Avoid spam traps — Ensure that your email list is clean and avoid buying lists. Learn more about spam traps.
- Optimize HTML formatting — Ensure your HTML is clean and well-formatted. Avoid using excessive code and complex structures.
Optimize email design
Well-designed emails are more likely to be delivered successfully and encourage engagement from your recipients. Tips to optimize email design for better deliverability:- Keep the design simple — Avoid overly complex designs that may not render well across all email clients
- Limit the use of images — Too many images can trigger spam filters; stick to a 60:40 text-to-image ratio
- Use Alt Text for images — Helps with accessibility and provides context if images don’t load
- Optimize images for fast loading — Compress images to reduce email size
- Include clear calls-to-action — Make it easy for recipients to know what action to take next
- Avoid excessive links — Too many links can trigger spam filters
- Optimize preview text — This snippet of text appears next to your subject line and can entice readers to open your email. Learn more about preview text.
Monitor and analyze performance
After you have designed and shared your email Newsletter, monitor and analyze performance regularly to identify issues early and make necessary adjustments. Tips for monitoring email performance:- Track key metrics — This includes click-through rates, bounce rate, unsubscribe rates, and the number of complaints. Open rates are not a reliable measure of engagement. Learn more about Newsletter analytics.
- Conduct regular audits — Periodically review your email Newsletter subscribers and list hygiene.
- Ask for feedback — Encourage your subscribers to provide feedback on your emails.