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Establish brand recognition by adding your logo to the automated emails sent by your site.

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Automated emails

What are automated emails? Automated emails are sent after various transactional triggers including:
  • After a purchase is made
  • After a comment is posted to your community
Kajabi has simplified this process for you by creating default email templates to send to your customers. Your automated emails are templates that you can edit to fit your brand and voice. Learn more about the auto-generated email templates sent by your site.

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Email recipient experience

What will the recipients of my automated emails see? Customizing your branding settings for your automated email templates gives you more control of your users’ experience with your brand. Build brand recognition and brand loyalty for every moment your users encounter your content whether you are building marketing campaigns or sending transactional emails. When you add a logo and customize the button color to the primary link in a transactional email, your recipients will connect your message with your brand. Example email with branding - Cart abandonment email template: Branded cart abandonment email Establish your brand by adding your logo to your automated email templates.
  1. Open Settings in the bottom left corner of your Kajabi Dashboard.
  2. Select Email Templates under your Site Settings.
  3. Click Branding next to the Templates tab.
  4. Follow the on-screen instructions to select your logo file.
  5. Be sure to click Save to keep and apply your changes.
Add logo to email templates

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Customize your email template button

Buttons have been added to your auto-generated email templates to encourage your email recipients to click the primary link in your email.

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Customize button colors

  1. Open Settings in the bottom left corner of your Kajabi Dashboard.
  2. Select Email Templates under your Site Settings.
  3. Click Branding next to the Templates tab.
Branding tab
Note: By default, your buttons in the auto-generated email templates are black with white font.

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Button color

Click the Button color to select a color from your site color palette. If you prefer to use a custom color, click the color wheel and then either enter your RGB color code or use the sliders to choose your color.
  • The vertical bar allows you to select the hue.
  • The square box allows you to adjust the brightness and saturation of your color.
  • The horizontal bar allows you to select the opacity of your color.

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Font color

Complement your Button color with a different Font color.
Note: The Font color is for solid buttons only.
Click the Font color to select a color from your site color palette. If you prefer to use a custom color, click the color wheel and then either enter your RGB color code or use the sliders to choose your color.
  • The vertical bar allows you to select the hue.
  • The square box allows you to select a color.
  • The horizontal bar allows you to select the transparency of your color.
After customizing your Button color and Font color, be sure to click Save to keep and apply your changes to your auto-generated email templates.

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Add a button to an email template

All of your auto-generated email templates display a button except the following:
  • Community Connect Request template
  • User Cancelled Subscription template
  • User Paused Subscription template
  • User Resumed Subscription template
If you wish to add a button to an email template that does not contain a button, add the following code: 
<a href="{{INSERT LIQUID OBJECT}}" class="btn btn-primary">INSERT BUTTON NAME</a>
Then, replace:
  • INSERT BUTTON NAME with the text you want to be displayed on the button (e.g., Login).
  • INSERT LIQUID OBJECT with the supported liquid object (e.g., site_login_url) for your email template.

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Available liquid objects for an email template

Each email template contains liquid objects that are compatible with that specific email. When you open an email template editor, you will see a list of available liquid objects for the given email template located at the bottom of the editor: Available liquid objects
Note: Use the listed liquid objects only when creating your button. Adding a liquid object that is not listed in the email template editor will not function properly. This can create a poor user experience for your recipients if they attempt to click a button with a liquid object that is not compatible with the email template.