Create and publish Podcasts with Kajabi

Podcasts let you share conversations and expertise with your audience in an accessible, on-demand format. Use Kajabi to create, manage, and publish your Podcast — all from one platform. Looking to learn how to import your existing podcast onto Kajabi? Follow the guide on Importing an existing Podcast onto Kajabi. For an in-depth course on creating a podcast, follow the Kajabi University Podcasting course. You will learn about the best practices and tools needed to create your own podcasts on Kajabi.

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Create a Podcast in Kajabi

1. Open the Products tab from the Dashboard
2. Select Podcast
3. Click Get Started
4. Make sure Podcast is selected as the Product type, and click Get Started again

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Import an existing Podcast

If you already have a published Podcast, importing is a quick way to bring your content onto Kajabi.

1. Select Import a podcast and click Continue
2. Follow the prompt by pasting your RSS feed link and click Continue
3. Confirm your podcast details are correct and click Save and Finish
4. Kajabi will then import and organize your Podcast

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Create a Podcast from scratch

1. Select Create a new podcast, and click Continue
2. Enter your Title and Host information, and a Description
3. Choose if you would like to make your podcast Public or Private:
   • Public Podcasts are accessible to everyone
   • Private Podcasts will be private to only those who have purchased or been granted an Offer connected to your podcast product

4. Next, select a Language and Category for your podcast
5. Then choose if you want your podcast to display in episodic or serial order:
   • Episodic will order your podcast episodes starting with the most recent episode at the top of the list
   • Serial will order your podcast episodes from oldest to newest, organized by season
6. Click Continue

7. Finally, customize your podcast’s appearance by selecting a Primary and Accent color and uploading a thumbnail image
8. Click Save and Finish to create your podcast

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Preview the Podcast page

Your Podcast page will automatically generate with a URL in the format of: https://domain.com/podcasts/your-podcast-name. Preview your Podcast page and your page URL by clicking the Preview icon at the top right of the Podcast Editor:

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Edit Podcast details

1. Click the Settings tab in the top menu of your Podcast page.

The following details can be edited:

• Title
• Host
• Owner Email
• Copyright
• Language
• Description
• Thumbnail Image
• Select if the Podcast contains explicit content
• Disable episodes from being downloaded

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Podcast categories

In the podcast categories section, select up to three categories that best fit the description of your Podcast content. Selecting multiple categories will help with discoverability.

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Page customization

In the Page customization section, you can select Primary and Accent colors to customize the look of your Podcast page to better match your branding. Primary Color applies to the audio player and page buttons. Accent Color applies to the header background:

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Create an episode

1. Click New Episode in the upper right of your podcast page
2. Next, follow the prompt:
   • Give your episode a Title
   • Select the episode Type (Episode, Bonus, or Trailer)
   • Optionally add the episode to a season or create a new season
   • Add a description of the episode for the Show notes
   • Upload your Audio file
   • Finally, indicate if your Episode contains explicit content
3. Click Add episode

When you create a new episode, the publication status will default to Unscheduled.

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Publish an episode

1. Click the episode title to open it for editing
2. Locate the Publish settings on the right side of the editor
3. Click Schedule episode to select a publication date and time

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View analytics

To view your Podcast analytics:

1. Click the Analytics tab from the top menu of your Podcast page

The Podcast Analytics tab will display data for:

• Total Downloads
• The Apps being used to stream your Podcast episodes
• The Devices used to stream your episodes
• Which Device Operating Systems are being used
• Top Countries for your Downloads
• The Top Ten episodes by Downloads

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Distribution

Once you have published your first Podcast episode, you can set up the distribution of your Podcast to different directories.

1. Click Distribution in the top menu of the Podcasts page

Here, you will find your Podcast RSS feed URL, which is a link that contains a summary of updates from your website. To set up the distribution of your podcasts with different directories, you will need to provide the RSS feed link displayed here. Because each directory has its own unique process for connection, Kajabi has provided the instructions for Apple Podcasts and Spotify. Follow the in-app instructions to connect to these directories: Once you have successfully connected, Kajabi will then automatically add an icon link on your podcast page, allowing your customers to access your podcast via the directory: Most other Podcast platforms pull from these three major platforms, which means that your podcast will most likely be available on any platform of your choosing.

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Offers

For your private Podcasts to be purchased or granted, they must first be connected to an Offer.

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Connect a Podcast to an Offer

1. Open the Sales tab from the Dashboard
2. Select the Offers tab
3. Click +New Offer
4. Select the Title, the Podcast you would like to include in this Offer, the Payment type, and the Price of the Offer
5. Click Create

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Subscribers

Podcast Subscribers are the customers who have purchased or have been granted your Product. When you click the Subscribers tab on the Podcast Product Page, you will be taken to a custom segment in your Contacts tab: Follow the guide to learn more about managing your segmented contacts in the Contacts tab.