Skip to main content
Events on Kajabi represent a date and time to add countdowns to Website Pages and Landing Pages and Email Broadcasts, register people to digital and in-person Events, and send email notifications surrounding an Event. Events automate your emails to send on specific dates as opposed to sending based on the date of opt-in with an Email Sequence. You can view metrics and click reports for Event emails, just like you do for Email Broadcasts and Email Sequences. Although Events can be connected to a third-party webinar, Events are separate from webinars. Events in Kajabi are versatile and flexible to suit your business needs, whether that means building excitement around a webinar, flash sale, or any event occurring on a specific date. Create Events in Kajabi and build Event Emails around a specific date for product launches, flash sales, webinars, in-person events, and more. Read Create an Event to get started. Event Overview
Note: If you set up a repeat Event, registrants receive the Event emails from the time of their registration for the first time they register. Registrants will not continue to receive Event emails for every repeating cycle unless they are de-registered and registered again.

​
Key benefits

  • Automated email sequences tied to a specific date and time, rather than opt-in date
  • Countdown timers on Website Pages, Landing Pages, and Email Broadcasts to build anticipation
  • Flexible scheduling for one-time or recurring Events up to one year in advance
  • Self-registration through Forms and Automations so contacts can sign up on their own
  • Detailed analytics including metrics and click reports for all Event emails

​
Register contacts to an Event

With the combined power of Events and Automations, register contacts to an Event with a variety of automated options:
  • Completing a Form
  • Purchasing an Offer
  • Completing an Assessment
  • Adding a Tag
Learn to set up a Form to register people to an Event. Registering people to an Event with Automations is accomplished by configuring the trigger that will automatically register a contact to the Event. Read Automations overview for more details.
Note: Automations can be created in the Automations tab with the Growth and Pro Plans. The Basic Plan can create Automations within Product Lessons, Offers, Funnels, Email Campaigns, Events, and Forms. Click into each respective tab and enter their editor to access Automations. Learn more about the differences between Basic and Advanced Automations.
Add calendar links so members can save Events to their personal calendars. The Add to Calendar feature lets members quickly save scheduled Events to their preferred calendar. These links are automatically included in confirmation emails and appear on event pages, making it easier for members to attend and stay organized. Use this feature for any scheduled Event with a defined date and duration. This article explains where calendar links appear, how they work, and how to manage them in the event editor.
Screenshot2026 04 06at2 14 23PM

​
Supported calendar providers

Kajabi supports multiple calendar providers, each with slightly different behavior:
  • Apple Calendar — Downloads an ICS file and supports full recurring event series
  • Google Calendar — Opens a direct link and supports full recurring event series
  • Outlook (desktop) — Downloads an ICS file and supports single events only
  • Outlook.com — Opens a direct link and supports single events only
  • Office 365 — Opens a direct link and supports single events only
  • Yahoo Calendar — Opens a direct link and supports single events only
Members can access calendar links in the following places:
  • Event confirmation emails — Add to the email body using the Add to Email button
  • Member-facing event pages — Displayed on the event detail view
The event admin includes an Add to Calendar panel with tools to customize and share calendar links:
  • Text style — Display provider names as text links (e.g., Google, Apple, Outlook)
  • Icon style — Display provider logos as clickable icons
  • Copy widget — Copy formatted calendar links for use in emails or landing pages
  • Copy code — Copy raw HTML for custom templates or advanced use
  • Add to email — Insert the calendar widget directly into the email editor
Screenshot2026 04 06at2 05 18PM
Each calendar link includes a secure, time-limited token tied to a specific Event. When a member clicks a link:
  • Google, Outlook.com, Office 365, Yahoo — Opens the provider’s event creation page with pre-filled details such as title, date, time, duration, and description
  • Apple and Outlook (desktop) — Downloads an ICS file that the member opens to add the Event to their calendar
Important: Calendar links expire one year after they are generated.

​
Before you begin

Make sure the Event is fully configured so calendar links can appear:
  • Set a date and time for the Event
  • Add a duration (in minutes)
Without both of these, calendar links will not display.

​
Troubleshooting

  • Cause: Event has no duration set
  • Solution: Add a duration (in minutes) in the event settings
  • Cause: Event is not scheduled
  • Solution: Set a date and time for the Event
  • Cause: Calendar link token is older than one year
  • Solution: Request a new link from the event page

​
Recurring event shows only one session

  • Cause: Provider limitation
  • Solution: Apple Calendar and Google Calendar support full series. Other providers add only a single event by design.

​
FAQs

Yes, but only Apple Calendar and Google Calendar support adding the full event series. Other providers add a single occurrence. Calendar links only appear when the Event has both a scheduled date/time and a duration set. Calendar links expire one year after they are generated. Yes. Use the Copy widget or Copy code options in the event admin to add calendar links to custom emails or landing pages.