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Benchmarking lets you compare your performance against anonymized, aggregated data from creators across all industries. Use the Add comparison dropdown in supported reports to see how your metrics measure up. Benchmarking

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Benchmarking industries

Benchmarks are based on performance of active revenue-earning Kajabi Heroes within one of the following industries:
  • Education, Learning & Training
  • Coaching, Consulting & Mentoring
  • Health, Wellness & Fitness
  • Personal Development & Self-Help
  • Finance, Accounting & Investment
  • Creative, Media, Entertainment & Gaming
  • Marketing, Advertising & Communications
  • Religion, Spirituality & Esoteric
  • Retail, E-Commerce & Consumer Goods
  • Construction, Home & Real Estate
  • Sports & Recreation
  • People, Workforce & Relationships
  • Legal, Compliance & Government
  • Food, Beverage & Hospitality
  • Technology, Data & IT
  • Agriculture, Animals & Environment
  • Transportation & Logistics

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Benchmarking definitions

Benchmarking compares your performance to aggregated data from Kajabi Heroes within the selected industry segment. It provides several key values to help you understand how you stack up:
  • Your Site Average: The mean (average) value for your site
  • 25th Percentile: Represents the lower quartile of the industry
  • Median: The midpoint, or 50th percentile, for your selected industry
  • 75th Percentile: Represents the upper quartile of the industry

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Benchmarking supported reports