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Media Stats track how your audience engages with videos and audio across Website Pages, Landing Pages, and Course lessons. Use these stats to measure play rates, average engagement, and individual viewing sessions.

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View media statistics

Measure the performance of your media content and gain a better understanding of your visitors from their response to your audio and video. You can add video or audio content to your Website Pages, Landing Pages, Blog Posts, and Course Lessons to engage your audience. Learn to access your media stats:

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Media stats definitions

Your media stats will display in three sections:
  • Summary stats
  • Engagement graph
  • Information for individual sessions
These three sections can help you better understand how your visitors engage with your media. The data can be used to improve your content, how the content is displayed on the page, and the page context surrounding the media in order to boost your play rate and engagement. Media stats card: Media Stats Card

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Summary Stats

Located in the top right section of your Media Stats, your Summary Stats provide a high-level view of how your media has performed to-date: Summary Stats

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Average Engagement

The Average Engagement is displayed as a percentage to provide insight into how your visitors engage with your media. The percentage is calculated as the time spent engaging with your media (calculated in hours) divided by the product of the total number of plays and the media length. 
Average Engagement = Engagement Time / (Total Plays x Media Length)
Click View Details to see how your Average Engagement was calculated.

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Total Plays

Total Plays displays the total number of times a visitor clicked “play” to engage with your video. This number is calculated each time a visitor plays your media content, not by unique views. Which means if a single visitor engages with your media multiple times, your Total Plays will include each time the visitor played your media. Click View Details to compare the amount of time after uploading your media against the number of Total Plays.

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Play Rate

The Play Rate is the percentage of time someone who saw the page containing your embedded media spent playing the media. This metric is a great way to measure whether your video is in the best possible context:
  • Media placement on the page
  • Use of a captivating thumbnail image
  • Customized player accent color to match your brand
  • Surrounding text to encourage your page visitors to click play
Learn to customize your Course Lesson in order to optimize your media.

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Engagement Graph

To the right of your summary stats, you’ll see a preview of your media file. This preview is an interactive engagement graph which allows you to see how your viewers are engaging with your content: Engagement Graph Hover over the graph with your cursor (from left to right) to view the specific frame and overall engagement at that moment with your content. In addition to viewing second-by-second data, the overall view can provide insight into the points at which your viewers lost interest or stopped paying attention and disengaged from your content. Understanding this data empowers you to create content that best fits your audience to boost engagement.

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Individual Sessions

Directly below your summary stats and engagement graph, you’ll find a list of individual sessions with a heat map displaying the exact moment an individual stopped playing your media: Individual Sessions Each session contains viewer information, contextual information (when and where the media was viewed), and a timeline representing how the specific viewer interacted with your content. At the end of each session is the total percentage of media the viewer played. The dropdown arrow next to the viewer’s location allows you to view more detail about your visitor:
  • Type of device used to play your media
  • Viewer IP address
  • Exact page URL the visitor used to play your media
This information can help you understand how certain people engage with your media content. For example, this data can provide insight into which topics may be more interesting to certain segments of your contacts, or help you gain a better understanding of when your most engaged visitors are interacting with your media.