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Google Analytics 4 (GA4) provides powerful insights into how visitors interact with your website. Set up GA4 and connect it to your Kajabi site to track visitor behavior and conversions.

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What is GA4?

GA4 is a kind of analytic property that collects and measures:
  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app
Learn more about what data is collected with Google Analytics.

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Set up GA4

GA4 setup is handled through Google. Once the GA4 tag has been created, it can be added to Kajabi. Learn how to create GA4. Already have a Universal Analytics (UA) tag set up through Google? Google will convert the UA Tag into a GA4 tag for you automatically. Learn more about converting UA to GA4.

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Integrate GA4 with Kajabi

To integrate the GA4 tag with Kajabi, first, you will need to copy your GA4 tag from Google Analytics.

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Copy the GA4 tag in Google

  • In Google Analytics, click Admin.
  • Make sure you are in the correct account and property.
  • In the Property column, click Data Streams.
  • Click the data stream for which you need the ID.
  • In the Google tag section, click Configure tag settings.
  • In the Your Google tag section, copy the ID that starts with “G-”:

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Enter the GA4 tag into Kajabi

  • Navigate to your Kajabi Dashboard.
  • Click Settings at the bottom of the left sidebar.
  • Then, click Third Party Integrations.
  • Scroll down to Google Analytics and click the toggle On.
  • Paste your GA4 Tag tracking ID into the Google Analytics ID field.
  • Click Save to keep and apply your changes: