Get started with SEO

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Overview

SEO (Search Engine Optimization) helps put your business at the forefront of search engines like Google. Optimizing your website can help you rank higher in search results for keywords related to your business, increasing traffic and visibility. SEO fundamentals and tips to improve your Kajabi site’s search engine presence are covered below.

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What is SEO?

SEO stands for Search Engine Optimization—the practice of optimizing your website to rank higher in search engine results. When users search for a keyword, search engines display a series of results. Each result typically contains:

• URL
• Page title
• Description

The higher you rank in search results, the more likely someone will click through to your website. SEO helps you optimize your content to achieve better rankings for keywords relevant to your business. Every page and blog post on your Kajabi site has an SEO and Sharing section where you can set a page title, description, and image.

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Page title

You can set a page title in the SEO and Sharing section of any page or blog post. Depending on the search engine, your page title may display below the URL breadcrumb on results pages and on browser tabs.

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Improve page titles for SEO

• Describe your page content in less than 70 characters
• Include a relevant keyword when it makes sense
• Use unique titles for each page

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Pages

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Blog

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Page description

Set a page description in the SEO and Sharing section of a page or blog post.

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Improve page descriptions for SEO

• Summarize your page content in 1-2 sentences
• Include a relevant keyword
• Use unique descriptions for each page

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Pages

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Blog

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Page URL

Set a page URL in the General section of a page or the SEO and Sharing section of a blog post. This URL displays in search results and is the link users click to access your page.

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Improve page URLs for SEO

• Keep it short
• Avoid vague URLs (e.g., page-123)—briefly describe the page instead
• Use hyphens to separate words, not underscores
• Use lowercase letters
• Include a relevant keyword when appropriate

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Pages

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Blog

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Header tags

Header tags structure your page content for both users and search engines. Use Kajabi’s text editors to select heading tags that organize your content.

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To view header tag options

1. Open the text editor for your desired text section
2. Click Formats
3. Select Heading

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Heading hierarchy

• Heading 1: The title of your page
• Heading 2: Subheadings
• Heading 3-6: Further subheadings for your content

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Improve headings for SEO

• Use only one H1 tag per page
• Include a relevant keyword in your H1 tag
• Add keywords to other header tags when appropriate

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Images

Good filenames and alt text for images improve your SEO. Alt text describes an image for screen readers and search engines. You can find this field in the Image Block in the website or page builder.

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Improve images for SEO

• Avoid vague filenames (e.g., image123.png)—briefly describe the image instead
• Use hyphens to separate words in filenames, not underscores
• Reduce image file size using tools like Squoosh
• Add alt text that briefly describes each image
• Include relevant keywords in filenames and alt text when appropriate

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Text

Quality written content on your pages and blog posts supports better SEO performance.

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Improve text for SEO

• Write longer content (over 2,000 words) when appropriate
• Include relevant keywords throughout your content, but don’t overdo it
• Use descriptive link text instead of phrases like “click here”

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Sitemap

A sitemap helps search engines index the pages on your website. While not required to get listed on search engines, submitting your sitemap to Google and Bing can be helpful.

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Google

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Submit a sitemap to Google

1. Log in to Google Search Console (requires a Google account)
2. In the URL Prefix field, enter your full domain name (e.g., https://www.example.com)
3. Click Continue

There are several ways to verify your domain. This example uses the HTML tag method.

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To use the HTML tag method

1. Click HTML tag
2. Copy the meta tag provided

Open a separate browser tab and navigate to your Kajabi account.

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To add the meta tag in Kajabi

1. Open the Settings tab from your Dashboard
2. Click Site Details
3. Scroll to Page scripts
4. Paste in your copied meta tag
5. Click Save

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To complete verification in Google Search Console

1. Click Verify
2. Click Go to Property
3. Select Sitemaps
4. Enter sitemap.xml in the text field
5. Click Submit

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Bing

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Submit a sitemap to Bing

1. Open Bing Webmasters Tools
2. Click Get started or Login (requires a Microsoft, Google, or Facebook account)
3. In the “Add your site manually” field, enter your full domain name (e.g., https://www.example.com)
4. Click Add

You can import your site from Google Search Console, but this example covers manual setup using the HTML Meta Tag method.

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To use the HTML Meta Tag method

1. Click HTML Meta Tag
2. Copy the meta tag provided

Open a separate browser tab and navigate to your Kajabi account.

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To add the meta tag in Kajabi

1. Open the Settings tab
2. Click Site Details
3. Scroll to Page scripts
4. Paste the meta tag into the Header Page Scripts field
5. Click Save

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To complete verification in Bing Webmaster Tools

1. Click Verify
2. When “Site addition successful” appears, click Done
3. Click Sitemaps in the left sidebar
4. Click Submit sitemap
5. Enter your full domain name with /sitemap.xml at the end (e.g., https://www.example.com/sitemap.xml)
6. Click Submit